Learning to market to your target audience affectively takes dedication and sometimes grueling hard work. In the industry of Debt Management and Consolidation leads are often generated many different ways. Learning to properly generate positive leads can take time and money! Marketing your niche to the World Wide Web is successful through creating good marketing strategies and providing services that no one else has. To find out just what you offer to your clients dont have you will need to do some research or have experience in this field. Discovering new ways to draw potential customers or leads will take creativity, persistence and dedication. Going the way everyone else does will be competitive and may create a sense of defeat. The cost of using keywords to generate leads can also be costly. Finding keywords that are not being used, irregular spelling, etcwill increase your chances of spending less money per click and getting more visitors to your site hence more potential customers. Forms of Lead Generation in Debt Management:Traditional Marketing: This involves vigorous and excruciating hours of cold calling, as well as posting classified ads in the Debt Management or Debt Consolidation categories. Traditional Debt Consolidation loan leads were generated by word of mouth or various Advertising in print or brochures, etcSqueeze pages: This form of marketing can generate Debt consolidation leads by writing a catchy article or sales letter and having the interested party type enter their information before the page is accessed! This will give you a true potential lead you can market you services too. Some squeeze pages require the potential customer to fill out a survey providing you with more information on the lead to manage what you need to send out.Article writing: Generating articles will give you an informative and catchy way to bring in the customers. Pulling them into the site this way will peak continued interested and gives you potential customer information for further use.Network Marketing: Networking with other communities in your industry will allow you to get your site out without creating a lot of extra cost. You can generate a great following from social networking groups in your field and share strategies, what works and what doesnt work reaching the globe with the click of the mouse. Overall Debt Consolidation loans and debt management leads will provide you with great chances of a successful company. However you must be sure that the leads you create will give you leads that are in your target audience. Do not try and sell debt management services to someone looking to by a car, it just doesnt work. This could set you back in advertising costs and well as time. Looking for the leads will give you a better idea of what others are looking for and provide you with the necessary materials to succeed. You also need to be looking for what others dont have this research will enable you to create new strategies. Think about all we have learned here in a matter of minutes now think of what you could learn form all the marketing you will be doing, brilliant really!
The UK-based web hosting company LiquidNet Ltd. (www.liquidnetlimited.com) announces that it has teamed up with the Florida-based mobile solutions company Netcom Consulting, Inc. (www.netcomconsultinginc.com) to offer its webmasters the opportunity to enter the mobile text message marketing field through the recently launched MobileSMSMarketing.com. It offers two programs - an affiliate program and an advanced white label reseller program, which will allow the webmasters to easily create their own branded sites as well as an unlimited number of SMS marketing campaigns using Netcom Consulting, Inc.'s commercial grade text messaging platform.The White Label Reseller Program, which offers also a full line of text messaging services including WAP, MMS and XHTML, provides the resellers with a feature-rich and fully customizable web-based management panel displaying their own logo, which will allow them to administer their customers and track their marketing campaigns, and which can be accessed from everywhere. To initiate a permission-based text messaging campaign, the resellers should collect their opt-in groups by choosing a special keyword. End users can subscribe and receive SMS coupons, alerts, multimedia messages and games directly on their mobile devices.This method of targeted, opt-in, permission-based, personalized, context-driven marketing can be applied to almost any business model. Beside resellers and webmasters, it can be also used by various shops, restaurants, stores, and many other establishments to target their customers instantly. Moreover, the Mobile SMS Platform can be used by non-profit organizations, government agencies or schools as an alert or a reminder service, especially in cases when time-sensitive information delivery is of a huge importance.Today, there are about 2 billion users of SMS text messaging worldwide. According to industry studies, over 80% of the cell phone users are willing to receive opt-in text messages. The Mobile Marketing Association (www.mmaglobal.com) claims that over 89% of the major brands are planning to market their services via mobile phones by 2008. Wireless marketing is expected to be one of the fastest growing market segments for the next 2-3 years.The MobileSMSMarketing.com "reseller program" s will become available to the webmasters currently using LiquidNet Ltd.'s ResellersPanel program (www.resellerspanel.com) and "web hosting" control panels. The integration process has begun and is expected to be fully completed by the end of 2007. Meanwhile, the webmasters and other interested parties can join the programs through MobileSMSMarketing.com."Recent studies have shown that spending on advertising over wireless networks will increase with approximately 600% to 1.5 billion over the next 3 years," said Tero Sahrakorpi, CEO of Netcom Consulting, Inc. "We are very happy to be joining forces with LiquidNet and the 300,000 webmasters currently using their services. Our goal is to grow and further bolster our position as the leading mobile SMS reseller service provider in the US.""SMS marketing has taken Europe by storm but is still in its infancy in North America - there are less than ten companies offering such services in the USA and Canada," said Nick Blaskov, CFO of LiquidNet Ltd. "We know hosting and Netcom Consulting knows SMS mobile marketing. This is a perfect match."About LiquidNet Ltd.LiquidNet Ltd. is a UK-based company, headquartered in London, which was established in February 2003. It provides a large number of professional services in the fields of web hosting, reseller hosting and domain name registration. The project LiquidNet Ltd. is probably most famous for is ResellersPanel - the only one completely free reseller hosting program in the web hosting business. On the whole, the number of the webmasters who currently use LiquidNet Ltd.'s services totals 300,000.About Netcom Consulting, Inc.Netcom Consulting, Inc is a mobile text message solutions provider based in Coral Springs, Florida, which offers a wide variety of products and services geared towards the ever expanding mobile audience. Established in 1996, Netcom's team has several years of experience in the fields of "text message marketing" and mobile phone content solutions. Netcom's SMS and content delivery platforms have been developed in-house and are being utilized by a large number of cell phone users.
What if Jonas Salk hadnt tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success.Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safelist, you need to know how successful your marketing is. Why? Because if you dont track your ads, you may spend tons of time and money chasing a dog that youll never catch.Tracking works simply. You place the ad URL into the tracker, which devises a new URL for you to use in its place. Every time you employ the tracker URL, that hit is recorded by the tracking system. Lets say you buy 1,000 hits at XYZ traffic exchange. How will you know if they have been delivered, unless youre using a tracking system? You wont, and though its the exception rather than the norm, you may not get the hits you paid for.What should really interest you are actual click-throughs. That tells you how many times someone has actually seen your page and clicked on the link to take them to the site youre promoting. In this case, you will use the tracker link as the URL in your call to action (the click here, join now, etc.) button on your splash page. Or, use it as the link in your safelist mailing, as an FFA link, or in any other form of traffic generation system. By using the tracking link, youll know every time someone clicks because the tracking system will tell you.As another example, lets say we advertised site ABC on traffic exchange XYZ and we used a tracking link for our call to action. We did the same thing at traffic exchange 123. At XYZ, we got our 1,000 hits and only 15 people clicked through to our page. At 123, we got 1,000 hits, but 100 people clicked through to our page. In which traffic exchange do you want to promote that particular page more heavily? No brainer, right? At 123, of course.The only way that you can possibly know whether your advertising is working is by tracking the results. Check out several tracking services to see which fits your budget and has the features you like. Then, either buy the script or sign up for a subscription. A tracking system is one tool in your marketing toolbox that you cannot afford to be without.
This is the first in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Mark Goldstein, CEO of Loyalty Lab (a company that implements loyalty programs for merchants), and Gary Korotzer, CMO of Red Envelope (a company that specializes in selling gift items), delivered a presentation about loyalty programs. Red Envelope currently has a loyalty program managed by Loyalty Lab.Loyalty programs are taking off. If you have a retail web site and you don't have some kind of loyalty program...chances are that by the end of next year you will. Jupiter Research expects that by the end of 2007, 78% of retailers doing business online will have a loyalty program, compared to 24% now. So what's the big deal?It costs a lot more to generate a new customer than to sell to a repeat customer. Loyalty programs allow you to build a customer base that is loyal to your products, and will continue to purchase from you, rather than your competitors. A loyalty program is some kind of program that allows your customers to build up credit to apply to further purchases, or to redeem for cash. For example, a retail web site could grant a customer "points" for every purchase he makes. When he has enough points, he can redeem them for a discount on more merchandise, or possibly redeem them for cash.To implement a loyalty program, you need some way to keep up with your customers' accrued points (or whatever kind of measurement you use). This should be done by keeping records of a customers' transactions in a database. Goldstein and Korotzer recommended tying the information to a customer's credit card number. Every time a customer makes purchases with a particular credit card, a record of the purchase is recorded along with the credit card number. In this scenario, if a customer used a different card than in previous purchases, her existing loyalty account would not receive additional credits.You should try to make it easy for a customer to know how many points they have. Out of sight, out of mind, as the old saying goes, so make sure your customers are aware of how many points they have and how many more they need to redeem their rewards.When you begin the process of deciding on the details of your loyalty program (exactly what participants will receive, and how much they have to purchase for redemption), Goldstein and Korotzer argue that you should explore your company's economics as deeply as possible. Two important statistics to examine are the lifetime value and acquisition cost of your customers. This will better help you determine how much you can afford to give to your customers. Another critical consideration is exactly who gets to participate in the program. You may choose to only extend an invitation into the program to the top 20% (or whatever percentage generates the majority of your revenue) of your customers. If there is a segment of your customer base that represents the majority of your income, then it makes sense to concentrate your marketing dollars on that group.Another point that Goldstein and Korotzer emphasized is that your loyalty program should be cross-channel. In other words, if you operate a physical retail location and take orders by phone in addition to your web site, the loyalty program should extend to all of the channels. Avoid confusing your customers. Make it easy for them to gain credits and cash in on their loyalty regardless of what channel they use to make purchases.Loyalty programs have been around for years in certain industries (i.e., airline frequent flyer miles) but are just starting to gain traction with a lot of retailers. If you sell retail, you should begin the process of researching the implementation of a loyalty program now - before your competition does. Feel free to contact Work Media for information on implementing a loyalty program for your web site.
What advice do you have about marketing an event to achieve a successful outcome? Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.If you are running an event as a profit-making activity Maggie began then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your costs which generally means that there will be a minimum audience at a certain ticket price. To ensure that your event enters the consciousness of your target audience you need to know who they are and something about their reading, watching and listening habits. This sounds really technical but it's mostly common sense.Marketing and promoting an event rarely involves just one activity. It often requires a mixture of creative, organizational and persuasive skills overlaid by a tenacious streak.InvitationsFirstly, there is a long list of people who you probably already know. They may be past or present customers, suppliers or business associates who you believe will be interested, to some degree, in what you are offering. They should receive a personalized invitation that spells out how the features of the event will benefit them.Although you may not know them all individually yourself, there may be someone in the organization who can help you and, if you have a Customer Relationship Database, there may be accessible data to streamline the exercise.Email invitations are certainly easier to organize but unfortunately they are also easy to delete without reading. Posting invitations can allow a little bit of added value by using quality card to print a personalized ticket and the event details can be included as a tri-fold brochure. These are less easy to overlook and may sit on the recipient's desk for a while, making an impact that a screen image may not.AdvertisingIf you do not have contact details for part of your target audience and you know they are likely to be readers of particular trade journals, magazines or newspapers then taking out some advertising space to sell your event would make sense.Professional design in advertising always impresses. It reflects the professionalism with which the product is viewed and sets up an expectation. If your budget will allow, put the advertisement in the hands of a good graphic designer or advertising agency and they will provide you with a range of alternatives that will sell your event in different ways.For those with a limited budget, you may need to design the advertisement yourself. If you are not experienced in the art of writing advertising copy, here are a few guidelines. Keep the text direct and to the point Only use technical language if it is essential Answer the who, what, where, when, why and how questions Who should attend? Who is running the event? Who do I talk to? What does the event intend to achieve? Where will it be held? When will it be held? Why should I be interested? How do I confirm my booking? Use your branding in the advertisement Either use white space or a striking image to draw attention to your advertisementProof read the copy three times to make sure there are no mistakes especially in telephone numbers, web domain names and Email addressesYour advertisement should speak directly to people who need your service as they read it. To do this the most visible words need to feature clearly the benefit that your event has to them. For most people in business the benefits usually include: a large amount of valuable information a convenient venue a short period of timeIt is useful also to have a hook line that demands a Yes answer, drawing the reader into the detail of the advertisement out of curiosity. For exampleAre you looking for the best Internet Marketing seminar?Finally, don't forget posters as a cheap and often neglected form of advertising. Cities with mass transit systems have enormous business oriented captive audiences who might be staring at your advertisement for 45 minutes twice a day. Costs compare well with magazine and newspaper advertising and the size, position and shape of your advertisement gives you more creative scope.Andy felt a little dazed. His naive hope for a one-line answer disappeared about half an hour ago and his pen was rapidly running out of ink as he tried to keep up with Maggie's endless stream of common sense. Marketing a seminar, workshop, roadshow or any other type of successful event can mean more work than running the event itself.